Archive for April 2nd, 2010
Another report, appearing in The New York Times in February, stated that Apple, Nvidia and Qualcomm were all working to develop their own ARM-based chips before noting that “it can cost these companies about $1 billion to create a smartphone chip from scratch.” Developing an SoC based on licensed ARM designs is not “creating a chip from scratch,” and does not cost $1 billion, but the article set off a flurry of reports that said Apple has spent $1 billion on the A4.
Thankyou AppleInsider for trying to set the record straight. I doubted the veracity of the NYTimes article when I saw that $1Billion figure thrown around (seems more like the price of a Intel chip development project which is usually from scratch). And knowing now from this article here (link to PA Semi historical account), that PA Semi made a laptop version of a dual core G5 chip, leads me to believe power savings is something they would be brilliant at engineering solutions for (G5 was a heat monster, meaning electrical power use was large). P.A. Semi was going to made the G5 power efficient enough to fit into a laptop and they did it, but Apple had already migrated to Intel chips for its laptops.
Intrinsity + P.A. Semiconductor + Apple = A4. Learning that Intrinsity is an ARM developer knits a nice neat picture of a team of chip designers, QA folks and validation folks who would all team up to make the A4 a resounding success. No truer mark of accomplishment can be shown for this effort than Walt Mossberg and David Pogue stating in reviews of the iPad yesterday they both got over 10 hours of run time from their iPads. Kudos to Apple, you may not have made a unique chip but you sure as hell made a well optimized one. Score, score, score.