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I don’t know how accurate or specific this criticism of Apple’s Press conference from Wednesday is, but many people are commenting on it. I contributed a comment as well.

Originally posted on VentureBeat:

Apple has long been known for its intense focus on consistent branding and beautiful simplicity.

While today’s Apple event unveiled a couple new improvements to an expected lineup of products, it also revealed a certain sloppiness that was absent from former, Steve Jobs-led launches.

This wasn’t anything major, just a few minor but glaring inconsistencies: Tim Cook going for the “rumpled executive” look in an untucked shirt, the ambiguous naming of the “new iPad,” (not iPad 3 or iPad HD), the use of a truly horrible pun on a new product’s landing page, and finally, the tie-dyed Apple logo at the presentation’s conclusion.

These are not the kinds of things I normally care about. They have nothing to do with hardware and nothing to do with technology.

But Apple’s ethos is about so much more than hardware and technology: It’s supposed to be, as this outsider sees it, about aspiration…

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Written by Eric Likness

March 8, 2012 at 8:54 am

Posted in technology

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