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Apple, Google Just Killed Portable GPS Devices | Autopia | Wired.com

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Note this is a draft of an article I wrote back in June when Apple announced it was going to favor its own Maps app over Google Maps and take G-Maps out of the Apple Store altogether. This blog went on hiatus just 2 weeks after that. And a whirlwind number of staff changes occurred at Apple as a result of the debacle of iOS Maps product. Top people have been let go not the least of which was the heir apparent in some people’s views of Steve Jobs; Scott Forstall. He was not popular, very much a jerk and when asked by Tim Cook to co-sign the mea culpa Apple put out over their embarrassment about the lack of performance and lack of quality of iOS Maps, Scott wouldn’t sign it. So goodbye Scott, hello Google Maps. Somehow Google and Apple are in a period of detente over Maps and Google Maps is now returned to the Apple Store. Who knew so much could happen in 6 months right?

Garmin told Wired in a statement. “We think that there is a market for smartphone navigation apps, PNDs [Personal Navigation Devices] and in-dash navigation systems as each of these solutions has their own advantages and use case limitations and ultimately it’s up to the consumer to decide what they prefer.

via Apple, Google Just Killed Portable GPS Devices | Autopia | Wired.com.

That’s right mapping and navigation are just one more app in a universe of software you can run on your latest generation iPod Touch or iPhone. I suspect that the Maps will only be available on the iPhone as that was a requirement previously placed on the first gen Maps app on iOS. It would be nice if there were a lower threshold entry point for participation in the Apple Maps app universe.

But I do hear one or two criticisms regarding Apple’s attempt to go its own way. Google’s technology and data set lead (you know all those cars driving around and photographing?) Apple has to buy that data from others, it isn’t going to start from scratch and attempt to re-create Google’s Street View data set. Which means it won’t be something Maps has as a feature probably for quite some time. Android’s own Google Maps app includes turn-by-turn navigation AND Street view built right in. It’s just there. How cool is that? You get the same experience on the mobile device as the one you get working in a web browser on a desktop computer.

In this battle between Google and Apple the pure play personal navigation device (PND) manufacturers are losing share. I glibly suggested in a twee yesterday that Garmin needs to partner up with Apple and help out with its POI and map datasets so that potentially both can benefit. It would be cool if a partnership could be struck that allowed Apple to have feature that didn’t necessarily steal market share from the PNDs, but could somehow raise all boats equally. Maybe a partnership to create a Street View-like add-on for everyone’s mapping datasets would be a good start. That would help level the playing field between Google vs. the rest of the world.

Written by carpetbomberz

December 15, 2012 at 12:22 pm

Posted in google, gpu, mobile, navigation, technology

Tagged with , , ,

Doc Searls Weblog · Won and done

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Doc Searls

Doc Searls (Photo credit: Wikipedia)

This tells me my job with foursquare is to be “driven” like a calf into a local business. Of course, this has been the assumption from the start. But I had hoped that somewhere along the way foursquare could also evolve into a true QS app, yielding lat-lon and other helpful information for those (like me) who care about that kind of thing. (And, to be fair, maybe that kind of thing actually is available, through the foursquare API. I saw a Singly app once that suggested as much.) Hey, I would pay for an app that kept track of where I’ve been and what I’ve done, and made  that data available to me in ways I can use.

via Doc Searls Weblog · Won and done.

foursquare as a kind of Lifebits I think is what Doc Searls is describing. A form of self-tracking a la Stephen Wolfram or Gordon Moore. Instead foursquare is the carrot being dangled to lure you into giving your business to a particular retailer. After that you accumulate points for numbers of visits and possibly unlock rewards for your loyalty. But foursquare no doubt accumulates a lot of other data along the way that could be use for the very purpose Doc Searls was hoping for.

Gordon Moore’s work at Microsoft Research bootstrapping the My Lifebits project is a form of memory enhancement, but also logging of personal data that can be analyzed later. The collection or ‘instrumentation’ of one’s environment is what Stephen Wolfram has accomplished by counting things over time. Not to say it’s simpler than the My Lifebits, but it is in someways lighter weight data (instead of videos and pictures, mouse clicks and tallies of email activity, times of day, etc.) There is no doubt that foursquare could make a for profit service to paying users where they could collect this location data and serve it up to subscribers, letting them analyze the data after the fact.

I firmly believe a form of My Lifebits could be aggregated across a wide range of free and paid services along with personal instrumentation and data collecting like the kind Stephen Wolfram does. If there’s one thing I’ve learned readings stories about inventions like these from MIT’s Media Lab is that it’s never an either or proposition. You don’t have to just adopt Gordon Moore’s technology or Stephen Wolfram’s techniques or even foursquare’s own data. You can do all or just pick and choose the ones that suit your personal data collection needs. Then you get to slice, dice and analyze to your heart’s content. What you do with it after that is completely up to you and should be considered as personal as any legal documents or health records you already have.

Which takes me back to an article I wrote some time ago in reference to Jon Udell calling for a federated LifeBits type of service. It wouldn’t be constrained to one kind of data, but all the LifeBits aggregated potentially and new repositories for stuff that must be locked down and private. So add Doc Searls to the list of bloggers and long time technology writers who see an opportunity. Advocacy (in the case of Doc’s experience with foursquare) on behalf of sharing unfiltered data with the users on whom data is collected is one step in that direction. I feel Jon Udell is also an advocate for users gaining access to all that collected and aggregated data. But as Jon Udell asks, who is going to be the first to attempt to offer this up as a pay-for service in the cloud where you can for a fee access your lifebits aggregated into one spot (foursquare,twitter,facebook,gmail,flickr,photostream,mint,eRecords,etc.) so that you don’t spend your life logging on and logging off from service to service to service. Aggregation could be a beautiful thing.

Image representing Foursquare as depicted in C...

Image via CrunchBase

Written by carpetbomberz

June 7, 2012 at 3:00 pm

Intel looks to build ultra-efficient mobile chips Apple cant ignore

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English: Paul Otellini, CEO of Intel

Paul Otellini, CEO of Intel (Photo credit: Wikipedia)

During Intels annual investor day on Thursday, CEO Paul Otellini outlined the companys plan to leverage its multi-billion-dollar chip fabrication plants, thousands of developers and industry sway to catch up in the lucrative mobile device sector, reports Forbes.

via Intel looks to build ultra-efficient mobile chips Apple cant ignore (Apple Insider)

But what you are seeing is a form of Fear, Uncertainty and Doubt (FUD) being spread about to sow the seeds of mobile Intel processors sales. The doubt is not as obvious as questioning the performance of ARM chips, or the ability of manufacturers like Samsung to meet their volume targets and reject rates for each new mobile chip. No it’s more subtle than that and only noticeable to people who know details like what design rule Intel is currently using versus that which is used by Samsung or TSMC (Taiwan Semiconductor Manufacturing Corp.) Intel is currently just releasing its next gen 22nm chips as companies like Samsung are still trying to recoup their investment in 45nm and 32nm production lines. Apple is just now beginning to sample some 32nm chips from Samsung in iPad 2 and Apple TV products. It’s current flagship model iPad/iPhone both use a 45nm chip produced by Samsung. Intel is trying to say that the old generation technology while good doesn’t have the weight and just massive investment in the next generation chip technology. The new chips will be smaller, energy efficient, less expensive all the things need to make higher profit on consumer devices using them. However, Intel doesn’t do ARM chips, it has Atom and that is the one thing that has hampered any big design wins in cellphone or tablet designs to date. At any narrow size of the design rule, ARM chips almost always use less power than a comparably sized Atom chip from Intel. So whether it’s really an attempt to spread FUD, can easily be debated one way or another. But the message is clear, Intel is trying to fight back against ARM. Why? Let’s turn back the clock to March of this year in a previous article also appearing in Apple Insider:

Apple could be top mobile processor maker by end of 2012 (Apple Insider, March 20, 2012)

This article is referenced in the original article quoted at the top of the page. And it points out why Intel is trying to get Apple to take notice of its own mobile chip commitments. Apple designs its own chips and has the manufacturing contracted out to a foundry. To date Samsung has been the sole source of the A-processors used in iPhones/iPod/iPad devices as Apple is trying to get TSMC up to speed to get a second source. Meanwhile sales of the Apple devices continues to grow handsomely in spite of these supply limits. More important to Intel is the blistering growth in spite of being on older foundry technology and design rules. Intel has a technological and investment advantage over Samsung now. They do not have a chip however that is BETTER than Apple’s in house designed ARM chip. That’s why the underlying message for Intel is that it has to make it’s Atom chip so much better than an A4, A5, A5X at ANY design ruling that Apple cannot ignore Intel’s superior design and manufacturing capability. Apple will still use Intel chips, but not in its flagship products until Intel achieves that much greater level of technical capability and sophistication in its Mobile microprocessors.

Twin-track development plan for Intel’s expansion into smartphones (The Register, May 11, 2012)

Intel is planning a two-pronged attack on the smartphone and tablet markets, with dual Atom lines going down to 14 nanometers and Android providing the special sauce to spur sales. 

Lastly, Ian Thomson from The Register weighs in looking at what the underlying message from Intel really is. It’s all about the future of microprocessors for the consumer market. However the emphasis in this article is that Android OS devices whether they be phones or tablets or netbooks will be the way to compete AGAINST Apple. But again it’s not Apple as such it’s the microprocessor Apple is using in it’s best selling devices that scares Intel the most. Intel has since its inception been geared towards the ‘mainstream’ market selling into Enterprises and the Consumer area for years. It has milked the desktop PC revolution as it helped create it more or less starting with its forays into integrated micro-processor chips and chipsets. It reminds me a little of the old steel plants that existed in the U.S. during the 1970s as Japan was building NEW steel plants that used a much more energy efficient design, and a steel making technology that created  a higher quality product. So less expensive higher quality steel was only possible by creating brand new steel plants. But the old line U.S. plants couldn’t justify the expense and so just wrapped up and shutdown operations all over the place. Intel while it is able to make that type of investment in newer technology is still not able to create the energy saving mobile processor that will out perform an ARM core cpu.

Written by carpetbomberz

May 24, 2012 at 3:00 pm

AnandTech – The iPad 2,4 Review: 32nm Brings Better Battery Life

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New A5 chip from Apple

This is a 32nm A5 cpu from a new model Apple TV, the same CPU being installed in some small number of iPad 2

I would like to applaud Apples 32nm migration plan. By starting with lower volume products and even then, only on a portion of the iPad 2s available on the market, Apple maintains a low profile and gets great experience with Samsungs 32nm HK+MG process.

via AnandTech – The iPad 2,4 Review: 32nm Brings Better Battery Life.

Anand Lal Shimpi @ Anandtech.com does a great turn explaining some of the Electrical Engineering minutiae entailed by Apple’s un-publicized switch to a smaller design rule for some of it’s 2nd Generation iPads. Specifically this iPad’s firmware reads as the iPad 2,4 version indicating a 32nm version of the Apple A5 chip. And boy howdy, is there a difference between 45nm A5 vs. 32nm A5 on the iPad 2.

Anand first explains the process technology involved in making the new chip (metal gate electrodes and High dielectric constant gate oxides). Most of it is chosen to keep electricity from leaking between the two sides of the transistor “switch” that populate the circuits on the processor. The metal gates can handle a higher voltage which is needed to overcome the high dielectric constant of the gate oxide (it is more resistant to conducting electricity, so it needs more voltage ‘oomph!’ applied it). Great explanation I think regarding those two on-die changes with the new Samsung 32nm design ruling. Both of the changes help keep the electrical current from leaking all over the processor.

What does this change mean? Well the follow-up to that question is the benchmarks that Anand runs in the rest of the article checking battery life at each step of the way. Informally it appears the iPad2,4 will have roughly 1 extra hour of battery life as compared to the original iPad2,1 using the larger 45nm A5 chip. Performance of the graphics and cpu are exactly the SAME as the first generation A5. So as the article title indicates this change was just a straightforward die shrink from 45nm to 32nm and no doubt is helping validate the A5 architecture on the new production line process technology. And this will absolutely be required to wedge the very large current generation A5x cpu on the iPad 3 into a new iPhone in the Fall 2012.

But consider this, even as Apple and Samsung both refine and innovate on the ARM architecture for mobile devices, Intel is still the technology leader (bar none). Intel has got 22nm production lines up and running and is releasing Ivy Bridge CPUs with that design rule this Summer 2012. While Intel doesn’t literally compete in the mobile chip industry (there have been attempts in the past), it at least can tout being the most dense, power efficient chip in the categories it dominates. I cannot help but wonder what kind of gains could be made if an innovator like Apple had access to an ARM chip foundry with all of Intel’s process engineering and optimization. What would an A5X chip look like at the 22nm design ruling with all the power efficiency and silicon process technologies applied to it? How large would the die be? What kind of battery life would you see if you die-shrunk an A5X all the way down to 22nm? That to me is the Andy Grove 10X improvement I would like to see. Could we get 11-12 continuous hours of battery life on a cell phone? Could we see a cell phone with more cpu/graphics capability than current generation Xbox and Playstations? Hard to tell, I know, but thinking about it is just so darned much fun I cannot help but think about it.

Design rules at 45nm (left) and 32nm (right) indicate the scale being discussed in the Anandtech article.

Written by carpetbomberz

May 17, 2012 at 3:00 pm

ARM creators Sophie Wilson and Steve Furber • reghardware

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BBC Micro

BBC Micro (Photo credit: Wikipedia)

Unsung Heroes of Tech Back in the late 1970s you wouldnt have guessed that this shy young Cambridge maths student named Wilson would be the seed for what has now become the hottest-selling microprocessor in the world.

via Chris Bidmead: ARM creators Sophie Wilson and Steve Furber • reghardware.

This is an amazing story of how a small computer company in Britain was able to jump into the chip design business and accidentally create a new paradigm in low power chips. Astounding what seemingly small groups can come with as complete product categories unto themselves. The BBC Micro was the single most important project that kept the company going and was produced as a learning aid for the BBC television show: The_Computer_Programme, a part of the BBC Computer Literacy Project. From that humble beginning of making the BBC Micro, Furber and Wilson’s ability to engineer a complete computer was well demonstrated.

But whereas the BBC Micro used an off the shelf MOS 6502 cpu, a later computer used a custom (bespoke) designed chip created in house by Wilson and Furber. This is the vaunted Acorn Risc Machine (ARM) used in the Archimedes desktop computer. And that one chip helped launch a revolution unto itself in that the very first time the powered up a sample chip, the multimeter hooked up to registered no power draw. At first one would think this was a flaw, and ask “What the heck is happening here?” But in fact when further inspection showed that the multimeter was correct, the engineers discovered that the whole cpu was running of power that was leaking from the logic circuits within the chip itself. Yes, the low power requirement of this first sample chip of the ARM cpu in 1985 ran on 1/10 of a watt of electricity. And that ‘bug’ then went on to become a feature in later generations of the ARM architecture.

Today we know of the ARM cpu cores as a bit of licensed Intellectual Property that any chip make can acquire and implement in their mobile processor designs. It has come to dominate many different architectures by different manufacturers as diverse as Qualcomm and Apple Inc. But none of it ever would have happened were it not for that somewhat surprising discovery of how power efficient that first sample chip really was when it was plugged into a development board. So thankyou Sophie Wilson and Steve Furber, as the designers and engineers today are able to stand upon your shoulders the way you once stood on the shoulders of people who designed the MOS 6502.

MOS 6502 microprocessor in a dual in-line pack...

MOS 6502 microprocessor in a dual in-line package, an extremely popular 8-bit design (Photo credit: Wikipedia)

Written by carpetbomberz

May 14, 2012 at 3:00 pm

Google X founder Thrun demonstrates Project Glass on TV show | Electronista

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Sebastian Thrun, Associate Professor of Comput...

Sebastian Thrun, Associate Professor of Computer Science at Stanford University. (Photo credit: Wikipedia)

Google X formerly Labs founder Sebastian Thrun debuted a real-world use of his latest endeavor Project Glass during an interview on the syndicated Charlie Rose show which aired yesterday, taking a picture of the host and then posting it to Google+, the companys social network. Thrun appeared to be able to take the picture through tapping the unit, and posting it online via a pair of nods, though the project is still at the prototype stage at this point.

via Google X founder Thrun demonstrates Project Glass on TV show | Electronista.

You may remember Sebastian Thrun the way I do. He was spotlighted a few times on the PBS TV series NOVA in their coverage of the DARPA Grand Challenge competition follow-up in 2005. That was the year that Carnegie Mellon University battled Stanford University to win in a race of driverless vehicles in the desert. The previous year CMU was the favorite to win, but their vehicle didn’t finish the race. By the following years competition, the stakes were much higher. Stanford started it’s effort that Summer 2004 just months after the March Grand Challenge race. By October 2005 the second race was held with CMU and Stanford battling it out. Sebastian Thrun was the head of the Stanford team, and had previously been at CMU and a colleague of the Carnegie race team head, Red Whittaker. In 2001 Thrun took a sabbatical year from CMU and spent it at Stanfrod. Eventually Thrun left Carnegie-Mellon altogether and moved to Stanford in July 2003.

Thrun also took a graduate student of his and Red Whittaker’s with him to Stanford, Michael Montemerlo. That combo of experience at CMU and a grad student to boot help accelerate the pace at which Stanley, the driverless vehicle was able to be developed and compete in October of 2005. Now move forward to another academic sabbatical this time from Stanford to Google Inc. Thrun took a group of students with him to work on Google Street View. Eventually this lead to another driverless car funded completely internally by Google. Thrun’s accomplishments have continued to accrue at regular intervals so much so that now Thrun has given up his tenure at Stanford to join Google as a kind of entrepreneurial research scientist helping head up the Google X Labs. The X Labs is a kind of internal skunkworks that Google funds to work on various and sundry technologies including the Google Driverless Car. Add to this Sebastian Thrun’s other big announcement this year of an open education initiative that’s titled Udacity (attempting to ‘change’ the paradigm of college education). The list as you see goes on and on.

So where does that put the Google Project Glass experiment. Sergey Brin attempted to show off a prototype of the system at a party very recently. Now Sebastian Thrun has shown it off as well. Google Project Glass is a prototype as most online websites have reported. Sebastian Thrun’s interview on Charlie Rose attempted to demo what the prototype is able to do today. It appears according to this article quoted at the top of my blogpost that Google Glass can respond to gestures, and voice (though that was not demonstrated). Questions still remain as to what is included in this package to make it all work. Yes, the glasses do appear ‘self-contained’ but then a wireless connection (as pointed out by Mashable.com) would not be visible to anyone not specifically shown all the components that make it go. That little bit of visual indirection (like a magician) would lead one to believe that everything resides in the glasses themselves. Well, so much the better then for Google to let everyone draw their own conclusions. As to the concept video of Google Glass, I’m still not convinced it’s the best way to interact with a device:

Project Glass: One day. . .

As the video shows it’s more centered on voice interaction very much like Apple’s own Siri technology. And that as you know requires two things:

1. A specific iPhone that has a noise cancelling microphone array

2. A broadband cellphone connection back to the Apple mothership data center in North Carolina to do the Speech-t0-Text recognition and responses

So it’s guaranteed that the glasses are self-contained to an untrained observer, but to do the required heavy lifting as it appears in the concept video is going to require the Google Glasses and two additional items:

1. A specific Android phone with the Google Glass spec’d microphone array and ARM chip inside

2. A broadband cellphone connection back to the Google motherships wherever they may be to do some amount of off-phone processing and obviously data retrievals for the all the Google Apps included.

It would be interesting to know what passes over that personal area network between the Google Glasses and the cellphone data uplink a real set of glasses is going to require. The devil is in those details and will be the limiting factor on how inexpensively this product could be manufactured and sold.

Sergey Brin wearing Google Glasses

Thomas Hawk’s photo of Sergey Brin wearing Google Glasses

Written by carpetbomberz

May 10, 2012 at 3:00 pm

Google shows off Project Glass augmented reality specs • The Register

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Thomas Hawk's picture of Sergey Brin wearing the prototype of Project Glass

But it is early days yet. Google has made it clear that this is only the initial stages of Project Glass and it is seeking feedback from the general public on what they want from these spectacles. While these kinds of heads-up displays are popular in films and fiction and dearly wanted by this hack, the poor sales of existing eye-level screens suggests a certain reluctance on the part of buyers.

via Google shows off Project Glass augmented reality specs • The Register.

The video of the Google Glass interface is kind of interesting and problematic at the same time. Stuff floats in and out of few kind of like the organism that live in the mucous of your eye. And the the latency delays of when you see something and issue a command give it a kind of halting staccato cadence when interacting with it. It looks and feels like old style voice recognition that needed discrete pauses added to know when things ended. As a demo it’s interesting, but they should issue releases very quickly and get this thing up to speed as fast as they possibly can. And I don’t mean having the CEO Sergey Brin show up at a party wearing the thing. According to reports the ‘back pack’ that the glasses are tethered to is not small. Based on the description I think Google has a long way to go yet.

http://my20percent.wordpress.com/2012/02/27/baseball-cap-head-up-displa/

And on the smaller scale tinkerer front, this WordPress blogger fashioned an older style ‘periscope’ using a cellphone, mirror and half-mirrored sunglasses to get a cheaper Augmented Reality experience. The cellphone is an HTC unit strapped onto the rim of a baseball hat. The display is than reflected downwards through a hold cut in the rim and then is reflected off a pair of sunglasses mounted at roughly a 45 degree angle. It’s cheap, it works, but I don’t know how good the voice activation is. Makes me wonder how well it might work with an iPhone Siri interface. The author even mentions that HTC is a little heavy and an iPhone might work a little better. I wonder if it wouldn’t work better still if the ‘periscope’ mirror arrangement was scrapped altogether. Instead just mount the phone flat onto the bill of the hat, let the screen face downward. The screen would then reflect off the sunglasses surface. The number of reflecting surfaces would be reduced, the image would be brighter, etc. I noticed a lot of people also commented on this fellow’s blog and might get some discussion brewing about longer term the value-add benefits to Augmented Reality. There is a killer app yet to be found and even Google hasn’t captured the flag yet.

This picture shows the Wikitude World Browser ...

This picture shows the Wikitude World Browser on the iPhone looking at the Old Town of Salzburg. Computer-generated information is drawn on top of the screen. This is an example for location-based Augmented Reality. (Photo credit: Wikipedia)

Written by carpetbomberz

April 19, 2012 at 3:00 pm

Apple A5 from the Apple TV 3 – and an iPad 2! » Chipworks

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Pictures of the two different A5 chips

From: 9to5mac, the two Apple A5 cpus in question

Not only did Apple roll out a new processor that was not what it was advertised to be, but it also snuck in a new process technology for the manufacturing of this new A5. The previous generation A5, part number APL0498, was manufactured on Samsung Semiconductors’ 45 nm LP CMOS process. This new A5 processor is manufactured on Samsung’s new 32 nm high-k metal gate, gate first, LP CMOS process technology.

via Update – Apple A5 from the Apple TV 3 – and an iPad 2! » Technology Blog » Chipworks.

Check out the article at the Chipworks website, just follow the link above. They have a great rundown of what they discovered in their investigation of the most recent Apple A5 chips. These chips are appearing in a newly revised AppleTV but have also appeared in more recently manufactured Apple iPad 2 as well. There was some amount of surprise that Apple didn’t adopt a shrunk down die ruling for the A5X used in the iPad 3. Most of the work went into the integrated graphics of the A5X as it was driving a much higher rez ‘Retina’-like display.

Very, very sneaky of Apple to slip in the next generation smaller die size on a ‘hobby’ product like the Apple TV. This is proof positive that when someone says something is a hobby, it isn’t necessarily so. I for one am both heartened and intrigued that Apple is attempting to get a 32nm processor out there on their ‘low power’ low cost products. Now that this part has also been discovered in the more recently constructed Apple iPad 2 units, I wonder what kind of heat, battery life differences there are versus an early model iPad 2 using the A5 part number APL0498?

Keeping up with the Samsungs is all important these days and Apple has got to keep its CPU die rulings in step with the next generation of of chip fabrication giants. Intel is pushing 22nm, Samsung has been on 32nm for a while and then there’s Apple sitting 1 or 2 generations behind the cutting edge. I fear this may have resulted in some of the heat issues that were first brought to people’s attention by Consumer Reports weeks after the introduction of the iPad 3. With any luck and process engineering speed, the A5X can jump ship to the 32nm fabrication line at Samsung sooner rather than later.

Written by carpetbomberz

April 12, 2012 at 3:00 pm

Apple A5X CPU in Review

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Apple Inc.

Apple Inc. (Photo credit: marcopako )

A meta-analysis of the Apple A5X system on chip

(from the currently shipping 3rd Gen iPad)

New Ipad’s A5X beats NIVIDIA Tegra 3 in some tests (MacNN|Electronista)

Apple’s A5X Die (and Size?) Revealed (Anandtech.com)

Chip analysis reveals subtle changes to new iPad innards (AppleInsider-quoting Anandtech)

Apple A5X Die Size Measured: 162.94mm^2, Samsung 45nm LP Confirmed (Update from Anandtech based on a more technical analysis of the chip)

Reading through all the hubbub and hand-waving from the technology ‘teardown’ press outlets, one would have expected a bigger leap from Apple’s chip designers. A fairly large chip sporting an enormous graphics processor integrated into the die is what Apple came up with to help boost itself to the next higher rez display (so-called Retina Display). The design rule is still a pretty conservative 45nm (rather than try to push the envelope by going with 32nm or thinner to bring down the power requirements). Apple similarly had to boost its battery capacity to make up for this power hungry pixel demon by almost 2X more than the first gen iPad. So for almost the ‘same’ amount of battery capacity (10 hours of reserve power), you get the higher rez display. But a bigger chip and higher rez display will add up to some extra heat being generated, generally speaking. Which leads us to a controversy.

Given this knowledge there has been a recent back and forth argument over thermal design point for iPad 3rd generation. Consumer Reports published an online article saying the power/heat dissipation was much higher than previous generation iPads. They included some thermal photographs indicating the hot spots on the back of the device and relative temperatures. While the iPad doesn’t run hotter than a lot of other handheld devices (say Android tablets). It does run hotter than say an iPod Touch. But as Apple points out that has ALWAYS been the case. So you gain some things you give up some things and still Apple is the market leader in this form factor, years ahead of the competition. And now the tempest in the teapot is winding down as Consumer Reports (via LA Times.com)has rated the 3rd Gen iPad as it’s no. 1 tablet on the market (big surprise). So while they aren’t willing to retract their original claim of high heat, they are willing to say it doesn’t count as ’cause for concern’. So you be the judge when you try out the iPad in the Apple Store. Run it through its paces, a full screen video or 2 should heat up the GPU and CPU enough to get the electrons really racing through the device.

A picture of the Apple A5X

This is the new System on Chip used by the Apple 3rd generation iPad

Written by carpetbomberz

April 2, 2012 at 3:00 pm

ARM Wants to Put the Internet in Your Umbrella | Wired Enterprise | Wired.com

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Image representing Wired Magazine as depicted ...

Image via CrunchBase

On Tuesday, the company unveiled its new ARM Cortex-M0+ processor, a low-power chip designed to connect non-PC electronics and smart sensors across the home and office.

Previous iterations of the Cortex family of chips had the same goal, but with the new chip, ARM claims much greater power savings. According to the company, the 32-bit chip consumes just nine microamps per megahertz, an impressively low amount even for an 8- or 16-bit chip.

via ARM Wants to Put the Internet in Your Umbrella | Wired Enterprise | Wired.com.

Lower power means a very conservative power budget especially for devices connected to the network. And 32 bits is nothing to sneeze at considering most manufacturers would pick a 16 or 8-bit chip to bring down the cost and power budget too. According to this article the degree of power savings is so great in fact that in sleep mode the chip consumes almost no power at all. For this market Moore’s Law is paying off big benefits especially given the bonus of a 32bit core. So not only will you get a very small lower power cpu, you’ll have a much more diverse range of software that could run on it and take advantage of a larger memory address space as well. I think non-PC electronics could include things as simple as web cams or cellphone cameras. Can you imagine a CMOS camera chip with a whole 32bit cpu built in? Makes you wonder no just what it could do, but what ELSE it could do, right?

The term ‘Internet of Things‘ is bandied about quite a bit as people dream about cpus and networks connecting ALL the things. And what would be the outcome if your umbrella was connected to the Internet? What if ALL the umbrellas were connected? You could log all kinds of data, whether it was opened or close, what the ambient temperature is. It would be like a portable weather station for anyone aggregating all the logged data potentially. And the list goes on and on. Instead of Tire pressure monitors, why not also capture video of the tire as it is being used commuting to work. It could help measure the tire wear and setup and appointment when you need to get a wheel alignment. It could determine how many times you hit potholes and suggest smoother alternate routes. That’s the kind of blue sky wide open conjecture that is enabled by a 32-bit low/no power cpu.

Moore's Law, The Fifth Paradigm.

Moore's Law, The Fifth Paradigm. (Photo credit: Wikipedia)

Written by carpetbomberz

March 29, 2012 at 3:00 pm

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