AppleInsider | Custom Apple A4 iPad chip estimated to be $1 billion investment

What’s the point of licensing computer chip designs from another company if it costs about the 1/3 the price of building it yourself? That seems like a rhetorical question, but I always assumed that people who licensed technology from ARM holdings were aiming to save tons of money compared to fabricating the chips themselves. So how does the Apple iPad A4 cpu figure into this? Well it’s a custom CPU, but according to NYTimes creating a new cpu is serious business.

Apple A4 SOC unveiled – It’s an ARM CPU and the GPU! – Bright Side Of News*

“iPad is powered by our own custom silicon. We have an incredible group that does custom silicon at Apple,” company co-founder Steve Jobs said during Wednesday’s keynote. “We have a chip called A4, which is our most advanced chip we’ve ever done that powers the iPad. It’s got the processor, the graphics, the I/O, the memory controller — everything in this one chip, and it screams.”

64GBytes is the new normal (game change on the way)

Flash memory is tearing up the charts these days with new form factors and sizes being announced at least once a year. And the bleeding edge consumer of those new modules is usually Apple. But new video cameras have adopted the new memory modules as the SDXC memory card format. So 64GB is going to be standard real soon now for both the iPhone and for camera manufacturers I think.

Layar is in the iPhone App Store! « Layar

With all the hub-bub surround Augmented Reality at O’’s Radar website an early entrant into the cell phone AR market has now widened their appeal. Formerly only available on Android cell phones, Layar has been ported to the iPhone and will compete with some later entrants into the cell phone AR market.

OS X 10.6 – 64bits? Meh.

Different Mac websites have been touting the advantages of upgrading to the latest version of the Mac OS. It’s known as Snow Leopard, OS X 10.6 and so forth. But what great re-engineering lies within the new OS cannot be easily tapped by us average users. Why? There’s lots of gotchas and dependencies to get a 64bit clean piece of hardware to use the 64bit clean software.

Acrossair on the iPhone

Who would have thought Augmented Reality on the iPhone was as simple as letting applications ‘float’ their windows over top of the video feed coming from the camera. Well that’s truly how simple it is, but you do as a developer have to create the database of ‘interesting’ coordinates to display over top of the video image. So the real horse race now will be who has the most up-to-date information in their points of interest databases.

AppleInsider | Apple’s tablet

Speculation within in the IT rumors and hints and whispers department concerning Apple’s Tablet PC continue un-abated. Just today speculation is the device will use an Organic LED screen which in the past has meant a high dollar premium for anything larger than a 3″ cell phone screen. What’s even scarier is predicting how much Apple stock will increase in price based on projected revenue from the Mac Tablet. Here now is one wild projection.