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computers macintosh media wired culture

AppleInsider | Apple’s tablet

Theres no way the tablet will be as hot as the iPhone
There's no way the tablet will be as hot as the iPhone

Market projections are a black art. How big is the market for an as yet unreleased product? Marketing departments always have to do theĀ  research and focus groups and test marketing to see what the projections are. But even these can be wrong or misleading. Based on this article one Wall Street analyst firm bases their projections on the market for the Apple TV a niche product if there ever was one. In the first year of it’s production the Apple TV sold 1.2million units. Given the appeal of the iPhone and iPod Touch, the projections are the Mac Tablet will sell far better than the 1.2 million units of the Apple TV. And with a list price of ~$600 US then the revenue generated would be approximately 3% of total revenue. This is all pad on paper estimates based on the up take of a somewhat less successful product, so it could be way off the mark. I’m hoping there’s something new, something nobody has guessed at so far that Apple will include in this device that will help really, really differentiate it. It should be unlike other tablets, and unlike its little brother the iPod Touch.

We believe an Apple tablet would be priced 30%-50% below the $999 MacBook, and would offer best in class web, email, and media software,” the report reads. “In other words, we believe Apple’s tablet would compete well in the netbook category even though it would not be a netbook.”

via AppleInsider | Apple’s tablet will be more than a niche product – report.

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computers macintosh technology wired culture

Tablet device coming early next year

True to form, Apple is keeping a tight lid on their Mac Tablet. But all rumors are pointing to a release early in 2010. The announcement of the device may come in September of this year at the point where new iPod products are announced. Other scuttle-butt indicates Verizon may be providing it’s Fourth Generation (4G) network for the new device so that it can stay connected to the Internet wherever Verizon cell phone towers are available. It will be interesting to see how the market might fracture between cell phone and tablet users. I would guess this whole project may turn into an Macintosh Cube experience where Jobs reach exceeded his grasp.

Tablet & iPhone
This is how big the 10" tablet might be

However, the past six months have reportedly seen the critical pieces fall into place. Jobs, who’s been overseeing the project from his home, office and hospital beds, has finally achieved that much-sought aura of satisfaction. He’s since cemented the device in the company’s 2010 roadmap, where it’s being positioned for a first quarter launch, according to people well-respected by AppleInsider for their striking accuracy in Apple’s internal affairs.

via AppleInsider | Apple’s much-anticipated tablet device coming early next year.