While I am not a DB admin, I do appreciate the wealth of new database projects spawned by the likes of Google’s MapReduce/BigTables architecture. Similarly the non-traditional Nonrelational DBs are also very interesting and prove that there’s always a right tool for the right job. Though some programmers and developers will continuously try to hammer each nail with MySQL, there options for them are increasing. Whether it’s scale, load, malleability there’s a NoSQL/NewSQL product that will do the job.
I don’t know if you have ever heard of Relational Databases or Structured Query Language. They became di rigeur after 1977 in most corporate data centers pushing more power into the hands of users instead of programmers. But that type of structured data can only carry you so far until you bump against its limits. In this age of Social Networking and data gathering on users, we are severely testing the limits of the last big thing in databases.