Of course, there are already turn-by-turn GPS apps for iOS, Android and other operating systems, but having an augmented reality-based navigational system thats native to the phone is pretty unique.
In the deadly navigation battle between Google Android and Apple iOS a new front is being formed, Augmented Reality. Apple has also shown that it’s driven to create a duplicate of the Google Maps app for iOS in an attempt to maintain its independence from the Googleplex by all means possible. Though Apple may re-invent the wheel (of network available maps), you will be pleasantly surprised what other bells & whistles get thrown in as well.
Enter the value-added feature of Augmented Reality. Apple is now filing patents on AR relating to handheld device navigation. And maybe this time ’round the Augmented Reality features will be a little more useful than marked up Geo Locations. To date Google Maps hasn’t quite approached this level of functionality, but do have most of the most valuable dataset (Street View) that would allow them to also add an Augmented Reality component. The question is who will get to market first with the most functional, and useful version of Augmented Reality maps?
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- Sony website uses augmented reality to test TVs in rooms (electronista.com)
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