This tells me my job with foursquare is to be “driven” like a calf into a local business. Of course, this has been the assumption from the start. But I had hoped that somewhere along the way foursquare could also evolve into a true QS app, yielding lat-lon and other helpful information for those (like me) who care about that kind of thing. (And, to be fair, maybe that kind of thing actually is available, through the foursquare API. I saw a Singly app once that suggested as much.) Hey, I would pay for an app that kept track of where I’ve been and what I’ve done, and made that data available to me in ways I can use.
foursquare as a kind of Lifebits I think is what Doc Searls is describing. A form of self-tracking a la Stephen Wolfram or Gordon Moore. Instead foursquare is the carrot being dangled to lure you into giving your business to a particular retailer. After that you accumulate points for numbers of visits and possibly unlock rewards for your loyalty. But foursquare no doubt accumulates a lot of other data along the way that could be use for the very purpose Doc Searls was hoping for.
Gordon Moore’s work at Microsoft Research bootstrapping the My Lifebits project is a form of memory enhancement, but also logging of personal data that can be analyzed later. The collection or ‘instrumentation’ of one’s environment is what Stephen Wolfram has accomplished by counting things over time. Not to say it’s simpler than the My Lifebits, but it is in someways lighter weight data (instead of videos and pictures, mouse clicks and tallies of email activity, times of day, etc.) There is no doubt that foursquare could make a for profit service to paying users where they could collect this location data and serve it up to subscribers, letting them analyze the data after the fact.
I firmly believe a form of My Lifebits could be aggregated across a wide range of free and paid services along with personal instrumentation and data collecting like the kind Stephen Wolfram does. If there’s one thing I’ve learned readings stories about inventions like these from MIT’s Media Lab is that it’s never an either or proposition. You don’t have to just adopt Gordon Moore’s technology or Stephen Wolfram’s techniques or even foursquare’s own data. You can do all or just pick and choose the ones that suit your personal data collection needs. Then you get to slice, dice and analyze to your heart’s content. What you do with it after that is completely up to you and should be considered as personal as any legal documents or health records you already have.
Which takes me back to an article I wrote some time ago in reference to Jon Udell calling for a federated LifeBits type of service. It wouldn’t be constrained to one kind of data, but all the LifeBits aggregated potentially and new repositories for stuff that must be locked down and private. So add Doc Searls to the list of bloggers and long time technology writers who see an opportunity. Advocacy (in the case of Doc’s experience with foursquare) on behalf of sharing unfiltered data with the users on whom data is collected is one step in that direction. I feel Jon Udell is also an advocate for users gaining access to all that collected and aggregated data. But as Jon Udell asks, who is going to be the first to attempt to offer this up as a pay-for service in the cloud where you can for a fee access your lifebits aggregated into one spot (foursquare,twitter,facebook,gmail,flickr,photostream,mint,eRecords,etc.) so that you don’t spend your life logging on and logging off from service to service to service. Aggregation could be a beautiful thing.
- Picture This: Hosted Lifebits in the Personal Cloud | Cloudline | Wired.com (carpetbomberz.com)
- Stephen Wolfram Blog : The Personal Analytics of My Life (carpetbomberz.com)
- Foursquare Takes on Yelp With Recommendations. Our Verdict: Good Start, Not There Yet (readwriteweb.com)