Since last year, Apple’s been hard at work building out their own CDN and now those efforts are paying off. Recently, Apple’s CDN has gone live in the U.S. and Europe and the company is now delivering some of their own content, directly to consumers. In addition, Apple has interconnect deals in place with multiple ISPs, including Comcast and others, and has paid to get direct access to their networks.
Given some of my experiences attempting to watch the Live Stream from Apple’s combined iPhone, Watch event, I wanted to address CDN. Content Distribution Networks are designed to speed the flow of many types of files from Data Centers or Video head ends for Live Events. So I note, I started this article back on August 1st when this original announcement went out. And now it’s doubly poignant as the video stream difficulties at the start of the show (1PM EDT) kind of ruined it for me and for a few others. They lost me in that scant few first 10 minutes and they never recovered. I did connect later but that was after the Apple Watch presentation was half done. Oh well, you get what you pay for. I paid nothing for the Live Event stream from Apple and got nothing in return.
Back during the Steve Jobs era, one of the biggest supporters of Akamais and its content delivery network was Apple Inc. And this was not just for streaming of the Keynote Speeches and MacWorld (before they withdrew from that event) but also the World Developers Conference (WWDC). At the time enjoyed great access to free streams and great performance levels for free. But Apple cut way back on that simulcasts and rivals like Eventbrite began to eat in to Akamai’s lower end. Since then the huge data center providers began to build out their own data centers worldwide. And in so doing, a kind of internal monopoly of content distribution went into effect. Google was first to really scale up in a massive way then scale out, to make sure all those GMail accounts ran faster and better in spite of the huge mail spools on each account member. Eventually the second wave of social media outlets joined in (with Facebook leading a revolution in Open Stack and Open Hardware specs) and created their own version of content delivery as well.
Now Apple has attempted to scale up and scale out to keep people tightly bound to brand. iCloud really is a thing, but more than that now the real heavy lifting is going on once and for all time. Peering arrangements (anathema to the open Internet) would be signed and deals made to scratch each other’s backs by sharing the load/burden of carrying not just your own internal traffic, but those of others too. And depending on the ISP you could really get gouged by those negotiations. But no matter Apple soldiered on and now they’re ready to really let all the prep work be put to good use. Hopefully the marketing will be sufficient to express the satisfaction and end user experience at all levels, iTunes, iApps, iCloud data storage and everything else would experience the boosts in speed. If Apple can hold its own against both Facebook and Gmail in this regard, they future’s so bright they’re gonna need shades.