A teardown report on Google Glass is raising eyebrows over suggestions that the augmented reality headset costs as little as $80 to produce.
via Google Glass teardown puts rock-bottom price on hardware • The Register.
One more reason to not be a Glasshole is you don’t want to be a sucker. Given what the Oculus Rift is being sold for versus Google Glass, one has to ask themselves why is Glass so much more expensive? It doesn’t do low latency stereoscopic 3D. It doesn’t have special eye adapters PROVIDED depending on your eyeglass correction. Glass requires you to provided prescription lenses if you really needed them. It doesn’t have large, full color, high rez AMOLED display. So why $1500 when Rift is $350? And even the recently announced Epson Moverio is priced at $700.
These days with the proliferation of teardown sites and the experts at iFixit and their partners at Chipworks, it’s just a matter of time before someone writes up your Bill of Materials (BOM). Once that’s hit the Interwebs and communicated widely all the business analysts and Wall Street Hedgefunders know how to predict the profit of the company based on sales. If Google retails Glass at the same price it is the development kits, it’s going to be real difficult to compete for very long given lower price and more capable alternatives. I appreciate what Google’s done making it lightweight and power efficient, but it’s still $80 in parts being sold at a mark-up of $1500. That’s the bottom line, that’s the Bill of Materials.