The acquisition makes Blippar one of the largest AR players globally, giving it a powerful positioning in the AR and visual browsing space, which may help its adoption in the mass consumer space where AR has tended to languish.
Layar was definitely one of the first to get out there and promote Augmented Reality apps on mobile devices. Glad to see there was a enough talent and capability still resident there to make it worthwhile acquiring it. It’s true what they say in the article that the only other big name player in this field helping promote Augmented Reality is possibly Oculus Rift. I would add Google Glass to that mix as well, especially for AR (not necessarily VR).