The acquisition makes Blippar one of the largest AR players globally, giving it a powerful positioning in the AR and visual browsing space, which may help its adoption in the mass consumer space where AR has tended to languish. via UK Startup Blippar Confirms It has Acquired AR Pioneer Layar | TechCrunch. Layar was definitely […]
What it means. “Augmented reality” sounds very “Star Trek,” but what is it, exactly? In short, AR is defined as “an artificial environment created through the combination of real-world and computer-generated data.” via Buzzword: Augmented Reality. Nice little survey from the people at Consumer Reports, with specific examples given from the Consumer Electronics Show this […]
WSJ want to bring the threat of Augmented Reality to brand managers savvy enough to keep up with new products being offered by companies like Layar. But what threat is there really, if the market uptake of Augmented Reality is so small, and the information store so much like a typical social networking stovepipe, ala Facebook? It is an interesting story so I encourage you to read the WSJ article about a squatter in the Layar domain. Read On:
Augmented Reality has got to start somewhere. So in this humble little example you get rewards for navigating to locations in Tokyo and checking in via Foursquare or Livedoor’s Rocket Touch social app. It’s promoting Chivas Regal’s campaign Aroma of Tokyo.
Augmented Reality waxes and wanes in the blogosphere as new products come out and old ones get revised. As part of its press releases @ Computex 2011 (Taipei, Taiwan) Qualcomm announced a new developers toolkit for AR developers. So there’s still hope yet we will see further evolutionary or radically incremental improvements in the current crop of AR apps. But who knows maybe Qualcomm’s own contribution will light a fire in the developer universe.
Augmented Reality is different from virtual reality in the way that digital information is combined with the real world you see, feel and walk inside. It can be hand when you’re trying to find a location on foot, but it can also give you extra information when you are curious about a Point of Interest that pops up within the camera view of the street, building, or space in front of you. These data points have to be created though, and without the authors there’s very little Augmentation going on. I can imagine some black holes in some areas as most people depend on Google searches providing information about a Point of Interest. But it’s early days, and there’s a lot of stuff to discover on your own. Check out Layar for the iPhone or Droid.
With all the hub-bub surround Augmented Reality at O’Reilly.com’s Radar website an early entrant into the cell phone AR market has now widened their appeal. Formerly only available on Android cell phones, Layar has been ported to the iPhone and will compete with some later entrants into the cell phone AR market.