It appears Apple is on board for fully pushing through the whole Augmented Reality capability of the iPhone. Follow the link below:
Apple promises that its upcoming iPhone 3.1 release will be the first to officially support augmented reality apps that support the iPhone 3GS’ camera. Also, a new seed of Mac OS X Snow Leopard has been handed to developers.
iPhone 3.1 needed for augmented reality
via AppleInsider | Augmented reality in iPhone 3.1; new Snow Leopard build.