Visualizations and their efficacy always takes me back to Edward Tufte‘s big hard cover books on Infographics (or Chart Junk when it’s done badly). In terms of this specific category, visualization leading to a goal I think it’s still very much a ‘general case’. But examples are always better than theoretical descriptions of an ideal. So while I don’t have an example to give (which is what Erik Duval really wants) I can at least point to a person who knows how Infographics get misused.
I’m also reminded somewhat of the most recent issue of Wired Magazine where there’s an article on feedback loops. How are goal oriented visualizations different from or better than feedback loops? I’d say that’s an interesting question to investigate further. The primary example given in that story is the radar equipped speed limit sign. It doesn’t tell you the posted speed. It merely tells you how fast you are going and that by itself apart from ticketing and making the speed limit signs more noticeable did more to effect a change in behavior than any other option. So maybe a goal oriented visualization could also benefit from some techniques like feedback loops?
- Feedback Loops Are Changing What People Do (wired.com)