Though the AR element is not particularly elegant, merely consisting of a blue dot superimposed on your cell phone screen that guides the user through Tokyo’s streets, we think it’s nevertheless a clever marketing gimmick.
Augmented Reality (AR) in the news this week being used for a marketing campaign in Tokyo JP. It’s mostly geared towards getting people out to visit bars and restaurants to collect points. Whoever gets enough points can cash them in for Chivas Regal memorabilia. But hey, it’s something I guess. I just wish the navigation interface was a little more sophisticated.
I also wonder how many different phones you can use as personal navigators to find the locations awarding points. Seems like GPS is an absolute requirement, but so is one that has a Foursquare or Livedoor client as well.