Layar resurfaces with a new app and somewhat greater cred. I feel somewhat greater cred due to choice of platform. Google Glass is the right platform for real Augmented Reality (AR) and much better suited for continuous use. I remember all the demos of smartphones with Layar, and not to say it was underwhelming, but it was all floating “balloons” you needed to tap to see the embedded text. It wasn’t quite the Terminator like interface with full info overlays, but fields of candy colored bubbles begging you to ‘click here’ to “see more”.
Google(s goog) Glass got an unofficial augmented reality app on Thursday as Layar introduced its immersive platform to the wearable device. The beta software has to be downloaded directly from Layar’s website and installed manually to Glass. Once that’s done, however, you can simply say “OK Glass, scan this” to see information from print magazines, local real estate or even movie trailers.
I’ve already installed the software on Glass and it works as advertised if you can find supported content. The app ties into Layar’s augmented reality platform, which is currently used for interactive ads and geo-layers when out and about. Since I’m in the home office, I tried scanning some ads from my latest issue of Runner’s World but it appears that magazine doesn’t have a partnership with Layar.
I did have success by looking at a movie poster for The Hobbit on my laptop’s display: Layar correctly…
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