I think it’s the so-called “emphemeral” nature of ANY content that young people find attractive. But wasn’t there a breach this past year where some of the “emphemeral” content got leaked? I mean how secure is this stuff if it’s meant to be guarded or protected based on how long it’s available. This feels very much like a yik yak fashionable app that’s going to vanish unexpectedly.
Snapchat 101
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