Toshiba rolls out 220GB-Could the iPod Classic see a refresh?

first generation iPod
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Toshiba Storage Device Division has introduced its MKxx39GS series 1.8-inch spinning platter drives with SATA connectors.

via Toshiba rolls out 220GB, extra-compact 1.8-inch hard drive | Electronista.

Seeing this announcement reminded me a little of the old IBM Microdrive. A 1.8″ wide spinning disk that fit into a Compact Flash sized form factor (roughly 1.8″ square). Those drives were at the time 340MB and astoundingly dense storage format that digital photographs gravitated to very quickly. Eventually this Microdrive was improved up to around 1GByte per drive in the same small form factor. Eventually the market for this storage dried up as smaller and smaller cameras became available with larger and larger amounts of internal storage and slots for removable storage like Sony’s Memory stick format or the SD Card format. The Microdrive was also impeded by a very high cost per MByte versus other available storage by the end of its useful lifespan.

But no one knows what new innovative products might hit the market. Laptop manufacturers continued to improve on their expansion bus known as PCMCIA, PC Card and eventually Card Bus. The idea was you could plug any kind of device you wanted into that expansion bus connect to a a dial-up network, a wired Ethernet network or a Wireless network. Card Bus was 32-bit clean and designed to be as close to the desktop PCI expansion bus as possible. Folks like Toshiba were making small hard drives that would fit the tiny dimensions of that slot, containing all the drive electronics within the Card Bus card itself. Storage size improved as the hard drive market itself improved the density of it’s larger 2.5″ and 3.5″ desktop hard drive product.

I remember the first 5GByte Card Bus hard drive and marveling at how far folks at Toshiba and Samsung had outdistanced IBM. Followed soon after by the 10GByte drive. However just as we wondered how cool this was, Apple created a copy of a product being popularized by a company named Rio. It was a new kind of hand held music player that primarily could play back audio .mp3 files. It could hold 5GBytes of music (compared to 128MBytes and 512MBytes for most top of the line Rio products at the time). It had a slick, and very easy to navigate interface with a spinning wheel you could click down on with the thumb of your hand. Yes it was the first generation iPod and it demanded a large quantity of those little bitty hard drives Samsung and Toshiba were bringing to market.

Each year storage density would increase and a new generation of drives would arrive. Each year a new iPod would hit the market taking advantage of the new hard drives. The numbers seemed to double very quickly. 20Gig, 30Gig-the first ‘video’ capable iPod, 40Gig,60gig,120gig and finally today the iPod Classic at a whopping 160GBytes of storage! And then the great freeze, the slowdown and transition to Flash memory based iPods which were mechanically solid state. No moving parts, no chance for mechanical failure, no loss of data and speeds unmatched by any hard drive of any size currently on the market. The Flash storage transition also meant lower power requirements, longer battery time and now for the first time the real option of marrying a cell phone with your iPod (I do know there was an abortive attempt to do this on a smaller scale with Motorola phones @ Cingular). The first two options were 4GB and 8GB iPhones using the solid state flash memory. So wither the iPod classic?

iPod Classic is still on the market for those wishing to pay slightly less than the price for an iPod touch. You get much larger amount of total storage (video and audio both) but things have stayed put at 160GBytes for a very long time now. Manufacturers like Toshiba haven’t come out with any new product seeing the end in sight for the small 1.8″ hard drive. Samsung dropped it’s 1.8″ hard drives altogether seeing where Apple was going with its product plan. So I’m both surprised and slightly happy to see Toshiba soldier onward bringing out a new product. I’m thinking Apple should really do a product refresh on the iPod classic. They could also add iOS as a means of up-scaling and up-marketing the device to people who cannot afford the iPod Touch, leaving the price right where it is today.




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