Nvidia Pulls off ‘Industrial Light and Magic’-Like Tools | EE Times

Image representing NVidia as depicted in Crunc...
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The president of VMware said after seeing it (and not knowing what he was seeing), “Wow, what movie is that?” And that’s what it’s all about — dispersion of disbelief. You’ve heard me talk about this before, and we’re almost there. I famously predicted at a prestigious event three years ago that by 2015 there would be no more human actors, it would be all CG. Well I may end up being 52% or better right (phew).    – Jon Peddie

via Nvidia Pulls off ‘Industrial Light and Magic’-Like Tools | EE Times. Jon Peddie has covered the 3D animation, modeling and simulation market for YEARS. And when you can get a rise out of him like the quote above from EETimes, you have accomplished something. Between NVidia’s hardware and now its GameWorks suite of software modeling tools, you have in a word created Digital Cinema. Jon goes on to talk about how the digital simulation demo convinced a VMWare exec it was real live actors on a set. That’s how good things are getting.

And the metaphor/simile of comparing ILM to NVidia’s toolkits off the shelf is also telling. No longer does one need to have on staff computer scientists, physicists and mathematicians to help model, and simulate things like particle systems and hair. It’s all there along with ocean waves, and smoke altogether in the toolkit ready to use. Putting these tools into the hands of the users will only herald a new era of less esoteric, less high end, exclusive access to the best algorithms and tools.

nVidia GameWorks by itself will be useful to some people but re-packaging it in a way that embeds it in an existing workflow will widen the level of adoption.Whether that’s for a casual user or a student in a 3D modeling and animation course at a University. The follow-on to this is getting the APIs publishedto tap into this through current off the shelf tools like AutoCAD, 3D StudioMax, Blender, Maya, etc. Once the favorite tools can bring up a dialog box and start adding a particle system, full ray tracing to a scene at this level of quality, things will really start to take off. The other possibility is to flesh out GameWorks in a way that makes it more of a standalone, easily adopted  brand new package creatives could adopt and eventually migrate to over time. That would be another path to using GameWorks as an end-to-end digital cinema creation package.

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Author: carpetbomberz

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