Seems like it was only two years ago when OCZ bought out memory controller and intellectual property (IP) holder Indilinx for it’s own branded SSD products. At the time everyone was buying SandForce memory controllers to keep up with the Joneses. Speed-wise and performance-wise SandForce was king. But with so many competitors about using the same memory controller there was no way to make a profit with a commodity technology. The thought was generally performance isn’t always the prime directive regarding SSDs. Going forward, price would be much more important. Anyone owning their own Intellectual Property wouldn’t have to pay license fees to companies like SandForce to stay in the business. So OCZ being on a wild profitable tear, bought out Indilinx a designer of NAND/Flash memory controllers. The die was cast and OCZ was in the drivers seat, creating the the Consumer market for high performance lower cost SSD drives. Market value went up and up, whispers were reported of a possible buy out of OCZ from larger hard drive manufacturers. The price of $1Billion was also mentioned in connection with this.
Two years later, much has changed. There’s been some amount of shift in the market from 2.5″ SATA drives to smaller and more custome designs. Apple jumped from SATA to PCIe with its MacBook Air just this past Fall 2013. The m2 form factor is really well liked in the tablet and lightweight laptop sector. So who knew OCZ was losing it’s glamor to such a degree that they would sell? And not just at the level of 10x cheaper than their hightest profile price from 2 years ago. No, not 10x, but more likely 100x cheaper that what they would have asked for 2 years ago. Two whole orders of magnitude less, very roughly, exactly 35Million dollars along with a large number of negotiated guarantees to keep the support/warranty system in place and not tarnish the OCZ brand (for now). This story is told over and over again to entrpreneurs and magnate wannabees. Sell, sell, sell. No harm in that. But just make sure you’re selling too early rather than too late.